MKTG Spain presents NEXO, a real-time campaign monitoring
Dec 26, 2023 11:27:38 GMT
Post by account_disabled on Dec 26, 2023 11:27:38 GMT
MKTG Spain , in its commitment to innovation and the creation of solutions applicable to brand activations, presents NEXO, a unique tool on the market and developed entirely by MKTG Spain that provides the client with reporting and monitoring of brand campaigns and actions. in real time. NEXO allows the collection of data , both quantitative and qualitative, adapted to the client's objectives and also contemplates the inclusion of graphic material. It is now available for brands and is a perfect tool to monitor in real time the actions carried out in different locations at the same time (for example, sampling or promotions).
For large events with several activations such as festivals, or for any other action. branded. All this through a simple and intuitive app that generates reports with the selected Phone Number List parameters and also allows quality control to be carried out in this way. At a time when data is gaining more value than ever, knowing the development of an action at the moment offers the possibility of making modifications to the proposed strategy to achieve the desired objectives , while providing complete transparency to the client of the results obtained. . This new tool is backed by MKTG Spain's extensive experience in consulting
Measurement and can be a perfect complement to MKTG ROX (Return of Experience), which measures the ROI of brand actions through a totally new methodology in the sector and also 100% customizable. Fran Mellén, Director of Consulting and Innovation at MKTG Spain, explains that “ we wanted to go one step further in the demands of the market in terms of measurement with the creation of this innovative tool that provides data at the same moment in which action is taking place. NEXO joins ROX, the ROI of events, to provide more measurement parameters and be able to evaluate live the brand actions carried out.”
For large events with several activations such as festivals, or for any other action. branded. All this through a simple and intuitive app that generates reports with the selected Phone Number List parameters and also allows quality control to be carried out in this way. At a time when data is gaining more value than ever, knowing the development of an action at the moment offers the possibility of making modifications to the proposed strategy to achieve the desired objectives , while providing complete transparency to the client of the results obtained. . This new tool is backed by MKTG Spain's extensive experience in consulting
Measurement and can be a perfect complement to MKTG ROX (Return of Experience), which measures the ROI of brand actions through a totally new methodology in the sector and also 100% customizable. Fran Mellén, Director of Consulting and Innovation at MKTG Spain, explains that “ we wanted to go one step further in the demands of the market in terms of measurement with the creation of this innovative tool that provides data at the same moment in which action is taking place. NEXO joins ROX, the ROI of events, to provide more measurement parameters and be able to evaluate live the brand actions carried out.”